LAS VEGAS, Jan 5( Reuters )- Stellantis NV( STLA.MI )on Thursday unveiled a model of an electric Ram pickup at the CES innovation show, part of the effort by
President Carlos Tavares to reveal that the French-Italian car manufacturer is catching up with Tesla Inc( TSLA.O )and other competitors.
The electric “Ram 1500 Transformation,” unveiled at CES in Las Vegas, is an one-of-a-kind show lorry meant to whet hungers for a production model due in 2024. It will show up after competitors’ offerings in one of the most essential sections of the North American electrical car market.
The real electrical Ram truck will release more than 2 years after the smaller Rivian( RIVN.O) R1T electrical pickup and Ford’s( F.N) F-150 Lightning electric truck. General Motors Co (GM.N) prepares to begin delivering electric Chevrolet Silverado pickups this year. Tesla CEO Elon Musk has stated the long-delayed Cybertruck will release this year from a factory in Texas.
The Ram prototype, and a different CES program car from Stellantis’ Chrysler brand name, are physical representations of the technique Tavares and other executives described in 2015 to match the
electric propulsion and connectivity technology Tesla and other competitors are giving market.
Providers made it possible for by linking lorries to the mobile internet are important to Tavares’ technique for the car manufacturer.
Stellantis has said it wants to double revenue to 300 billion euros($ 316.50 billion) a year, in part by expanding linked services.< p data-testid=" paragraph-5" class=" text __ text __ 1FZLe text __ dark-grey __ 3Ml43 text __ routine __ 2N1Xr text __ big __ nEccO body __ full_width __ ekUdw body __ large_body __ FV5_X article-body __
component __ 2p5pI” > The high costs of electrification and advanced software development are putting pressure on automakers at a time when most forecasters anticipate a downturn, and even a recession, in significant international markets. Stellantis last month stated it would forever idle a Jeep assembly plant in Illinois, and blamed the high costs of EVs for the decision.
($ 1 = 0.9479 euro) Reporting by Joe White in Las Vegas Modifying by Matthew Lewis Our Standards: The Thomson Reuters Trust Principles.