Mark Johnson
JPAR Realty Brand Name President and CEO of Business Owned Operations Mark Johnson innately understands the big image in property. The prominent entrepreneur and human performance coach can identify the challenges that hold most agents back and eloquently deliver the words they require to hear most. That capability originates from years of helping real estate representatives break through to the next level by focusing on just a few key actions that move the needle.
As Johnson and his team method completion of the year, we took a seat with the Frisco-based brand and brokerage that has created more than $8 billion in sales volume with almost 4,000 representatives throughout the United States.
CD: Given that its regional founding in 2011 till today, JPAR Real Estate continues to experience excellent growth year over year. How would you explain JPAR Real Estate’s DNA today?
MJ: JPAR Realty is a brand begun by leading producers, for leading manufacturers. The management personnel all have actually either offered real estate or are actively still offering realty, so we comprehend what moves the needle. That suggests taking a look at the real estate deal from A to Z and supplying the training, tools, tactics, and technology needed for JPAR brokers and sales partners to be successful in any market.
CD: JPAR was acquired by Utah-based Cairn Realty Holdings in 2021. What has that indicated for the company?
MJ: As an independent, privately-owned business, we can make choices for the long term without the pressures of Wall Street. The appeal of being a company in growth mode, as we are, is that we can use profits to coach and train our deserving agents.
CD: This year JPAR welcomed 1,000+ agents to a special expert development session with Tom Ferry called “The Shifting Market Playbook.” What is the playbook and why has it changed?
MJ: This effort focuses on teaching our representatives how they may accomplish steady development and success in a changing market. We focus on offering the tools, strategies, and technology necessary for JPAR brokers and sales associates to navigate the shifting market while keeping more cash in their pockets. About 15 percent of the participants engaged a full-time coach for a 1 year duration. That’s a huge dedication to their individual and professional development.
CD: JPAR is a flat-fee capped rate brokerage. What does that mean and what else sets JPAR apart from other realty brokerages?
MJ: We are an one hundred percent commission brokerage that recreates a full-service experience at a flat-fee, capped rate. JPAR has always had to do with the representative with our one hundred percent commission structure and remarkable advantages. And we were one of the very first to offer healthcare and retirement programs for our representatives
A key to our success has been working backwards from “yes” and positioning the agent at the center of the transaction experience initially. We are focused on constantly innovating a competitive model for our brokers and agents that allows them to grow their services while offering a culture of empowerment. So our model is attractive to more and more property experts for a very easy reason: we keep our pledges to owners and representatives by doing what we state we are going to do while supporting the communities where we live and work.
CD: What does empowering a representative to be successful mean? What are the secrets to representative or broker success?
MJ: Selling realty is hard work, and it requires discipline and responsibility. We work to develop possible objectives through proven systems with our brokers and representatives; however, it is essential to recognize the distinction. For example, losing 10 pounds by the end of the year is an objective. Learning how to alter your consuming habits is a system.
A growth mindset is No. 1 on my list of things required to drive success. The four things needed in order of importance are:
– A growth mindset
– A strong gameplan
– Selling and marketing abilities
– Enabling tools and resources
CD: What’s ahead for JPAR in 2023?
MJ: Development, giving back helping our partners and their clients build wealth through property. We just recently released the JPAR wealth building blueprint and this will be a driving focus from us to our associates in 2023.
Here is what I would state to your readers both in and out of the market, “If you can find a home or financial investment residential or commercial property that meets your monetary expectations for a regular monthly payment or return and it’s a great time for you to purchase, then do that now. If you wait on prices to fall, however they never ever do or do so only modestly, you might discover the difficult method that your house or financial investment home you found a year ago that you actually enjoyed that you might afford however you passed up on, is more pricey in the years to come.”